Located on Southwest Florida's Gulf coast, Sarasota is a modern day paradise. Sarasota has all the charm of a southern town with the conveniences of a big city. Pristine white sand beaches, five star resorts, country clubs, world-class shopping and fine dining, Sarasota has it all. Sarasota has the highest per capita income and is home to major symphony, ballet and opera companies. According to reports in the Money Magazine, Sarasota ranks among the 15 most livable communities in the United States, naming Sarasota County "the nation's per capita arts capital." The 1,800-seat Van Wezel Performing Arts Center has attracted productions like the Broadway road company of Chicago. The Ringling Museum of Art is renowned for its extensive collection of American and European art.

Waterfront estates and new golf course condominium communities have been designed to complement the historic districts and neighborhoods, which are preserved with pride. Sarasota County includes Venice, Northport, Longboat and Siesta Keys.

A scarcity of land coupled with increasing land values led to a considerable increase in real estate prices in Sarasota. Yet, prices are a bargain when compared to other areas such as Naples, Boston, San Diego and Washington, DC. The median price for a home is around $130,000. Investors flock to Sarasota to buy condos and luxury waterfront properties that offer spectacular views of the Sarasota Bay. Listings for waterfront luxury properties in Sarasota range from $5.4 million to $20 million. There are spectacular golf course homes for golfers in the communities of Lakewood Ranch, the Meadows and Forest Lakes

Once known primarily as a vacation or retirement destination, Sarasota today is home to diversity with mansions and private waterfront estates mingling with old Florida cottage charm. Almost half of Sarasota County's population is in the prime working age range of 25 to 64. A great year-round climate, an abundant employment market, leisure activities and excellent schools attract abundant creative and upwardly mobile communities. This includes entrepreneurs, real estate investors, skilled workers and professionals who thrive in a paradise revolving around sun and fun.