My response is usually something like, Oh, well actually, its just me!

A lot of my customers think thats awesome. They value the ability to talk directory to That Guy. In fact, most of my clients tell me thats one of their favorite parts about working with me.

On the other hand, some business people believe in presenting their company (website, materials, voicemail and the like) in a manner which makes them appear a lot bigger than they really are. Which isnt necessarily a bad thing; although I think people must take caution while tip-toeing on the fine line between professionalism and misrepresentation.

Then again, it depends on 1) your brand, and 2) your customers.

My brand happens to be friendly, transparent and approachable. So I have no problem posting my fee schedule on my site, for example, or telling customers that my company is a completely entrepreneurial, one-man show.

But your company might not be like that, which is cool too. If you want to appear big, go big! As long as youre consistent with your brand and it makes your customers feel comfortable working with you, go for it.

The point Im trying to make is this: you dont have to BE big to do big things.

I only know this because, since I started HELLO, my name is Scott in 2002, Ive been featured in almost every major news publication in the country, done hundreds of radio and TV interviews and been quoted as an expert on approachability in The Wall Street Journal and Cosmopolitan. And you know what? I have all the cutouts pasted around the walls of my office.

And I look at them every day. Not because Im a big shot, and not because Im some egomaniac, but because those are big things, and Im just ONE guy. So I truly believe that if I can do it, you can too. Whether youre big or not.