You've heard things about Web 2.0, all that new internet stuff, new internet bubble talk. But mostly, all you've probably heard are people throwing around the term like they know what it means. There are debates going on about Web 2.0, but even those who conceptualize it don't know for sure what it is. They can't give limits, clear definitions, and such. If there's one thing clear about this new Web, it is its efficiency as a marketer. Businesses are using the new Web platform to promote their services and products. Ingenuity at its finest and simplest.
Why Web 2.0 marketing? Well, it makes sense for starters. Let's look at a rundown of the general characteristics it is supposed to have. First, it's interactive, which means that web pages are no longer static and they don't take a million years to load anymore. They have applets, pop-ups, and wikis that actually let users play a game, get product information, and contact customer service quickly.
Second, it fosters user/consumer participation. Instead of just reading information and reviews posted on the websites, people can write their own reviews on Web 2.0 platforms. This gives the idea that rather than being plain promotions, these reviews are from people who actually used the product. Consumers don't readily trust online promotions but if they actually wrote a review for a product, there's no reason not to believe what others say about other products. Thus, there is instant trust online.
Third, applications like broadband internet encourage people to use computers and stay online longer. Statistics show that more and more people are using computers for tasks that they normally use a paper and pen for since Web 2.0 came along. Planning, organizing, filing taxes, and even banking. What's more is that they are also using computers for errands like shopping. For businesses using Web marketing, this translates to a larger consumer base.
Fourth, Web 2.0 marketing is cheaper than traditional marketing options. If you're familiar with http://Myspace.com, try looking up the square burger character from the latest Wendy's commercial -- it has its own account. Not only that, so far, 90,000 people are connected to it. There are thousands of free advertising from a free social networking site.
Of course, Web 2.0 does not eliminate the customary banners and press releases. But why not bank on a cheaper and more efficient marketing option while you're at it? Is Web 2.0 just a buzzword, a revolutionary concept, or just another Web flub? Well, nobody's sure at the moment, but it sure is a good business tool. |
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