Mini Sites are simple 1-2 page sites that usually consist of a sales page and sometimes an affiliate program. There purpose is simply to sell a product or service. They are quick and easy to build and can usually be up and running in a number of hours.

How to use a mini site:

• Selling your own product

• An affiliate presell page for 1 program

• Landing page for direct marketing and Pay-Per-Click campaigns.

• Making specialized niche market sites

Selling your own productTo sell your own product or service with a mini site: You will need a concise, profit pulling sales page. Make sure your sales page is personal, persuasive, and professional. You may want to consider hiring a professional copywriter for this. You will get back your investment with the

first few sales. Without a good sales page your mini site will not be an effective sales tool for your business.

Reselling an affiliate program. Do not try to sell your affiliate program. That is your sponsors job. Your job is to persuade your visitor's to click through to your Sponsor's

selling page. You can use product reviews or small curiosity generating ads to get the click through.

A landing page for direct marketing and PPC can take the form of a sales page or a presell page. You can also make it into an info article about your product that will encourage visitors to click through to your sponsor's page.

Making specialized niche market sites. Specialized niches work very well for mini sites as they can be used for highly specialized and targeted advertising. To do this use a keyword that has a large number of searches (demand) and a low number of websites (supply.) Advantages:

• Making a mini site is quick and easy to do. Your visitors know exactly what you are selling and can make decisions to buy and or join your affiliate program.

• You can link several of your mini sites together and get a better search engine ranking

• You just get one shot at selling your product or service

• You may not have enough content to rank well in some of the search engines.

• Choose a relevant domain name that will tell anyone who exactly what your site is about. Use the keywords or phrase that people will search for to find your product/service.

• Make sure your title also uses keywords or a phrase

• Put Tags in.

• Make a highly persuasive sales page.

• Get a good-looking template-resource ..............

• Put your sales page into your template

• If you want you can add an affiliate program

• Point advertising, and promotions to your new site

• Link with relevant sites.

• Add a free newsletter with a subscription box on the left hand margin.

Marketing: A mini site can be promoted with

• Direct marketing

• Pay-Per-Clicks

• Keyword optimization.

• Linking to each other and relevant websites.

Direct marketing

would include publications that cater to your market, relevant websites, and mailing lists. These are all places where your potential customers will be found advertising will bring them to your selling mini site.

Pay-Per-Clicks. Pay-Per-Clicks and Google adwords will attract people who are specifically looking for your product and service.

Keyword optimization. Use a few highly targeted keywords. This will not work for all search engines as some do require informative content to rank your site.

Linking to each other and relevant websites.. Link all your mini sites together and link them to related product and service sites. This will improve your ranking with Google and other search engines.

Tips to improve the effectiveness of a mini site:

• Your direct advertising should be highly targeted.

• PPC can also include Google adwords. This is a cheap and effective way to drive your specific market to your mini site.

• Presentation should be professional and appealing to your visitors

• Your product or service that you are selling should a high demand item.

• Make sure there are no links or distractions on your page. Your visitors must have no chance to go anywhere and be able to fully concentrate on your sales message.

• Make multiple niche mini sites for maximum profit.