Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get someone to take an action. You have a newsletter but visitors to your site are not subscribing to it enough for your liking so what you do is on each page of your site you offer some kind of freebie, lets say on your buyers page you can offer to send the kind of listings that the person is looking for (if your MLS offers the service this may be very very easy to do) or maybe on a page for sellers you could offer a free download of a "Make more money be properly preparing your home to sell".

It is great to offer something for free but the way you use this is by offering these freebies only if the visitors subscribe to your newsletter. How do you do this? The best way is to have your website developer have a name for each form so that you can email the free gift based on which form is sent to you.

The additional advantage to these kind of squeeze pages is that you will know what interest is bringing your customers in, this way you can send slightly different newsletters to each group and therefore you will be relating better to buyers, sellers, investors and even breaking down to first time buyers or move down buyers.

OK, here we go in how to develop your squeeze page. What you want is to have four distinct sections that you will create independently of each other. Here are the sections:

1. Headline - Your headline should be 10 to 15 words long and include a catch that will get people to continue reading the text of the page.

2. Body - The body copy should entice your readers that the information that is going to be sent to them throught the form is of such importance to them (using examples and testimonials) that they could not possibly click away without filling in the form.

3. Bonus - Offer so knid of report, software or other thing that will put your reader over the edge. This has to be related dierectly to your offer. If positioned correctly most people getting this far should want to fill in the form

4. Form - Give a simple form with the minimum info needed from people. If 100 people are given a form with 5 fields to fill ot or 2 fields to fill out how many do you think are going to fill out those five fields? The answer is very very few. People hate to give up their privacy on the internet.

Bill Nadraszky

Bill Nadraszky is a man of many interests. My interests range from computers, to fitness, to Real Estate and investing. In my spare time I spend time with my wife and kids here in Calgary Alberta