Successful affiliates know that, in order to make serious money as affiliates, they need to play "the numbers game." Here's what we mean:

Between 1% and 20% of the people who visit your web site will click through your affiliate link. (The range is wide because it all depends on how targeted your traffic is and how good the affiliate link, banner ad, text link, or other promotional tool you're using is.)

Out of every 200 people who actually click through your affiliate link (not just visit your site, but actually click on your affiliate link), only 1 to 2 will buy.

What does this mean? The bottom line is that in order to make one affiliate sale, you'll need to attract at least 500 people to your web site.

Now, we're not telling this to scare you -- after all, there are plenty of IMC affiliates just like you who easily drive more traffic than this to their sites each and every month. We just want you to be aware that it takes a bit of work.

So how do you go about driving more people to your site?

There are a number of strategies that super affiliates use to keep visitors coming:

Search engine optimization
Pay-per-click advertising
Discussion group contributions
E-mail marketing
Classified ads