Some of the top Internet marketers, such as Armand Morin and Alexandria K. Brown, spend a minimum of $20,000 a year on professional development and education. This includes coaching packages, telemeetings, live events and other educational materials.

Even though they make triple this amount a month in product sales, these successful entrepreneurs see the value in spending money on other people's products to ensure they continue to stay up-to-date on new marketing techniques.

It's important that you spend money on educating yourself. Doing so helps you to accomplish these 3 very important goals:

1. You spend less time searching and more time earning. How many times have you used a search engine to research for information, only to take you hours to wrap your head around the volume of data? By spending money on an ebook or telecourse, you start the process of making money by investing in the research that someone else has already done.

2. You generate ideas quicker. As solopreneurs and entrepreneurs, we tend to spend many days alone in our home offices. By attending a workshop, teleclass or buying an ebook, you get the opportunity to network with the author and other attendees and listen to their take on a given subject. This type of networking is so invaluable as it gives you a different perspective.

3. You avoid losing money. Paying for someone elses product means that youre learning from someone elses mistakes. This helps you to avoid making those same mistakes, thus saving you a lot of money in the long run.

   (c) 2006 Leesa R. Barnes. All Rights Reserved Worldwide.

Leesa Barnes

An Internet maverick with a solid technology background, Leesa Barnes helps businesses use podcasting to drive search engine traffic to their website and build profitable relationships with their customers.

She is co-author of Jump Start Your Podcast and she comments on podcast optimization techniques in her blog and podcast called Podonomics.

Leesa spent the last 12-years in the Information Technology field, most recently at Sun Microsystems. With tech-savvy and street smarts working in her favor, Leesa quickly mastered the secret to quick, effective marketing on the Web and used this information to launch Savia Lane, her most successful web venture to date.

Through Savia Lane, Leesa has afforded women entrepreneurs the resources, confidence and technological tools needed to take their expertise into the Web arena and start making money on their own terms.

Leesa is a podcaster, speaker and author and in her spare time, she officiates basketball games, watches Battlestar Galactica and plays with new technology gadgets. Her favourite season of the year is winter because of her 9-year obsession with skiing.