Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.

Michelle Dunns new book Become the Squeaky Wheel, says creating a credit policy can have surprising results.

According to Dunn, a leader in the debt collection industry, some customers, when given the choice, between signing a credit application or paying at the time of sale, mostly choose the credit application regardless of who has the cheaper prices. It is true that some customers will buy more from you if they are approved for credit and have more time to pay. It makes it easy for them to place orders and receive a bill, rather than have to pay at the point of sale.

Like everything else, the easier you make it for the customer to buy from you the more sales you will have. Customers want things to be easy, fast and instant. If they are credit approved and can call and order and have the item quickly, then pay when they receive a bill, they will be more likely to order from you than someone who doesnt offer that option. Resulting in your business making more money and more sales.

Michelle Dunn

As a recognized expert in her industry Dunn has received nationwide press through the years based on her knowledge and expertise in the debt collection industry. Michelle has been featured in Forbes.com, Business NH Magazine, The Wall Street Journal, NH Business Review, NPR, The CBS Early Show and many other national media.

Dunn was a debt collector for 17 years, started and ran her own debt collection agency for 8 years and has written 7 books on the subject of collecting money. The Second Edition to her first book ?Starting a Collection Agency? has just been released and Entrepreneur Press is publishing Dunn?s book ?The Ultimate Handbook of Credit & Collections, the Check IS in the Mail? on October 1, 2006. Dunn also owns and moderates Credit & Collections a 10 year old online networking community and website with over 978 members.